Strategy

Self-Reinforcing Business Model

Ascential continually develops and extends its products so that their coverage of customer needs becomes ever deeper and their market positions become ever stronger. This reinforces our position in the market and is the foundation of organic growth.

Strong Operations and Management

Ascential allocates management time and investment to its highest growth-potential products, capitalising on what is already a focused portfolio, with its top 5 and top 10 products accounting for 69% and 87% of revenue respectively. Careful cost control and a focus on operational excellence further helps the company deliver organic growth.

Diversified Revenues by Market & Geography

Ascential is diversified by end market, as it provides services to key sectors, particularly the consumer goods and services to consumer consumption market; manufacturing; education and government services. It is also diversified by geography, with c.65% of revenues being generated outside the UK.