Marketing in a post-cookie era
The dawn of an opt-in era is here, impacting the entire marketing lifecycle. So how will brands connect to the right customers, when the ability to follow them around the internet is revoked?
In our latest Ascential Experts interview, Mark Wagman, Managing Director and lead of the Data & Technology Solutions practice at MediaLink, talks us through exactly what marketing in a post-cookie era will look like. The retirement of the ubiquitous cookie will drive brands to return to creativity, with content and context becoming paramount once more. Understand which types of brands will face the greatest challenges, and how to overcome them, now.