Emerging consumer trends post COVID-19
In this webinar, presented by Andrea Bell, Director, Consumer Insights and Executive Editor, Americas, WGSN, we look at the post-Coronavirus strategies that will future-proof brands.
Andrea analyses data from the 2008-2009 recession, the SARS 2003 rebound - in its role as a key accelerator for the adoption of ecommerce in China and the rise of Alibaba - and current market analytics, to focus on three key topics:
- Recession-proof strategies
- High-reward categories
- Whitespace opportunities