Commercial Marketing Lead

Brand
WARC
Job function
Marketing
Job type
Perm Full Time
Job location
London
Salary
Competitive market rate salary
Job ref
R8426

We're looking for a Commercial Marketing Lead to join our team in London as part of our Marketing function.

Your team:  You will work closely with the Head of Advisory, and play a key role in the achievement of campaign marketing objectives: 

Your Role:  You will be an experienced marketing manager who will support the global growth of our Advisory offering. Mainly focused on sponsored content and other Advisory initiatives (WARC Academy, Ask WARC and bespoke Advisory projects) you will lead all strategic and tactical Advisory marketing activity, and have complete ownership and own delivery of sponsored content marketing plans, designed to deliver revenue and engagement KPIs. 

Your role will also encompass activating sponsored content on social media, as well as supporting the activation of our hero brand campaigns at a global level and coordinating the localisation with the regions.

Key Responsibilities 

  • Develop and deliver the annual marketing strategy, content calendar, and campaign materials to ensure understanding  of the Advisory offer and drive commercial opportunities. 
  • Lead the marketing planning and delivery of the Advisory product portfolio. This includes growing the awareness of Advisory amongst existing customers, attracting new customers and driving community engagement.
  • Collaborate with key stakeholders to understand customer needs to generate high-quality and impactful marketing materials, and continuously measure and improve the impact of campaign materials.
  • Responsible for setting KPIs at the beginning of a campaign and ongoing campaign tracking and reporting. 
  • Manage client expectations in conjunction with the Commercial and Advisory team, setting clear reporting pathways and managing reports after campaigns to strict deadlines.
  • Create and deliver sales collateral to enable sales teams to upsell Advisory. Work with the Head of Product Marketing in rolling out sales training programmes across the portfolio of Advisory products and ensure these are kept up to date.
  • Manage multiple priorities and account manage customer expectations, driving sponsored content campaigns with clear project plans and regular communication.
  • Build relationships and secure industry presence of our Advisory experts to raise the profile of WARC and Advisory in our target markets and key industries.
  • Ensure balance between brand, product and commercial needs for all campaigns.
  • Support brand hero campaigns through activation and coordinating localisation, where appropriate.

Your Experience

  • Experience in a B2B or sponsorship marketing role is essential, ideally with relevant qualifications. 
  • Attention to detail with the ability to efficiently prioritise and execute multiple concurrent projects with quality.
  • Solution oriented mindset that thrives in ambiguity and figuring out solutions and processes to complex problems.
  • Confident, tenacious relationship builder and problem solver.
  • Demonstrate brand passion, business acumen, commercial awareness, with the ability to build excellent stakeholder relationships.
  • Excellent verbal and written communication, negotiation and influencing skills.
  • Insight driven, making decisions rooted in customer benefit, strategic fit and commercial understanding.
  • Team player with a genuine desire to contribute to the overall success of the entire team in addition to strong written and verbal communication skills to effectively collaborate internally with colleagues and externally with clients.

Who are we? 

WARC is the global authority on marketing effectiveness. We provide rigorous and unbiased evidence, expertise and guidance to help marketers navigate any challenges effectively. 

WARC operates out of London, Los Angeles, New York, São Paulo, Singapore and Shanghai to service a community of over 75,000 marketers in more than 1,200 companies in 100+ markets. 

WARC is an Ascential company. Ascential delivers specialist information, analytics and ecommerce optimisation platforms to the world's leading consumer brands and their ecosystems. We help our customers to make smart decisions that improve performance now, and in the future.

With more than 2,500 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries. Ascential is listed on the London Stock Exchange.

Why choose us?

At Ascential, diversity, equity and inclusion is core to us. We’re a company built around our people - and we’re committed to supporting each and every one of them to be the best they can be. We love having a diverse team of people who bring new ideas and different strengths and perspectives to Ascential. Our employee-led networks, Ascential Pride, Black in Business and EmPower: An Ascential Women's Initiative, help us to create a place where communities and allies can connect and share experiences. In addition, our Early Talent programmes help grow and foster diverse new talent for our sectors. 

We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030. 

Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people. 

We have a truly flexible working environment with a wide range of flexible, hybrid and agile-working arrangements. Conversations about flexible working have always been - and will continue to be - actively encouraged here.

Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including: 

  • 25 days of holiday per year  - with an option to buy/ sell upto 5 days
  • Pension, Life Assurance and Income Protection
  • Flexible benefits platform with options including Private Medical, Dental Insurance, Critical Illness and the Ascential Shares Scheme
  • Employee assistance programme, season ticket loans and cycle to work scheme
  • Volunteering opportunities and charitable giving options
  • Great learning and development opportunities.

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.
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