Marketing Automation Specialist

Brand
Ascential
Job function
Marketing
Job type
Perm Full Time
Job location
London
Salary
Competitive market rate salary
Job ref
R9403

We're looking for a Marketing Automation Specialist to join our team in London as part of our Marketing function.

Reporting to the Head of CRM Support for Ascential Futures you’ll be a key ally of our Digital Marketing and Brand Marketing teams. This will involve triaging issues and liaising with the wider CRM support teams, bringing a deep understanding of marketing processes such as the lead cycle, lead scoring, audience selection and campaign management. In addition to defect management, you’ll be working on a variety of activities including enabling new Marketo capabilities, third party integrations, data investigations and user training.

As well as having the prerequisite technical knowledge, you will be capable of forging trusted relationships with our internal stakeholders and third parties (e.g. Marketo). You will be naturally curious and keen to expand your systems knowledge, remaining apprised of new Marketo features or use cases.

 

Key Responsibilities 

Administration

  • Manage roles, profiles, sharing rules, workflows and groups;

  • Import marketing lead data;

  • Monitor data integrity to maintain data quality;

  • Perform database maintenance tasks, including diagnostic tests and duplicate entry cleansing;

  • Prepare reports for Digital and Brand Marketing teams and other departments.

Support

  • Take ownership of support cases assigned to you and their resolution, taking appropriate action to remediate issues quickly;

  • Conduct technical assessment of the work and time required to implement changes;

  • Deliver technical changes to configuration or programmes where appropriate;

  • Follow agreed testing and approval protocols for all changes delivered;

  • Where necessary, assign cases to Marketo Support & other third-party application support team, providing clear requirements and test criteria to confirm resolution;

  • Work closely with the Head of CRM Support to prioritise support cases and change requests in line with business and team priorities.

Contiouous Improvement

  • Assess capabilities delivered in each Marketo release and work with the Digital Marketing and Brand Marketing teams to identify opportunities we can exploit;

  • Proactively develop and maintain your domain knowledge and your technical skill set, constantly seeking new ways to innovate and maximise the value of Marketo, integrations and installed third-party applications for the business.

General

  • Support the provision of end-user training;

  • Customer-focused mentality to assist with internal and external stakeholders and requesters;

  • Develop a strong understanding of the business, its products and operational processes;

  • Develop and maintain a strong understanding of the system configuration, integrations and installed apps, and how they enable and support business processes.

  • This list is not exhaustive and there may be other activities you are required to deliver.

 

Your Experience

  • ​​3 years + Marketo experience plus Marketo Certification;

  • Ability to assess business process needs and map these against Marketo and Salesforce platform capabilities;

  • Fantastic communication skills, good at collaboration and an appetite for building Marketo capability across the business;

  • General knowledge of CRM systems is required and you’ll have Salesforce experience ideally;

  • Previous experience working in a service or support function;

  • Ability to clearly communicate detailed technical information verbally and written to a technical or non-technical audience;

  • Ability to function in a fast paced environment

  • Ability to gain quick fluency on technologies with a strong motivation to improve and develop own skills

  • Analytical process driven approach  to troubleshoot technical issues

  •  Ability to work well independently as well as in a team

  • Desire to drive process and efficiency improvements

  • Excellent interpersonal skills in a culturally diverse environment

  • Strong IT skills, particularly in MS Excel at intermediate or advanced level

  • Ability to write and maintain documentation

  • Ability to prioritise conflicting needs of the business and internal users.

 

What We Offer

Our benefits package incorporates what we’re passionate about – unlocking your future, overall well-being and sustainability – whilst giving you control over your benefits.

  • 25 days of holiday per year – with the option to buy or sell between 1-5 days 

  • Great learning and development opportunities 

  • Pension, Private Medical and Dental Insurance plans

  • Life Assurance; Income Protection and Critical Illness covers 

  • Option to opt into the Ascential Shares Scheme 

  • Volunteering opportunities 

  • Season ticket loans 

We also place great importance on health, lifestyle and wellbeing consistently, and offer flexible benefit packages.
 

Inclusive Workforce

At Ascential, our goal is to create a culture where individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all Ascential people to feel included and truly empowered to contribute fully to our vision and goals.

Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know so that we can support you.

For more information on our culture, visit Ascential.com.
 

About Ascential 

Ascential delivers specialist information, analytics and ecommerce optimisation platforms to the world's leading consumer brands and their ecosystems. 

Our world-class businesses improve performance and solve problems for our customers by delivering immediately actionable information combined with visionary longer-term thinking across Digital Commerce, Product Design and Marketing. We also serve customers across Retail & Financial Services. 

With more than 2,000 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries. 

Ascential is headquartered in the UK and listed on the London Stock Exchange.
 

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