Marketing Lead

Start by WGSN
Job function
Job type
Perm Full Time
Job location
Sao Paulo
Competitive market rate salary
Job ref

We're looking for a Marketing Lead to join our START by WGSN team in São Paulo as part of our Marketing function.

Our talented Marketing Lead shall be curious, creative and results-oriented and will help us build a unique fashion business platform that will change the way small businesses and entrepreneurs start their journeys. We strive to make the difference in thousands of businesses and to be able to contribute to their success and growth from the start.


Key Responsibilities

  • Publish and manage social media campaigns
  • Execute digital marketing plans in line with the management directions
  • Create strategic contents for our newsletters, e-mail marketing, blog posts and e-books and manage those contents throughout our channels
  • Define marketing strategies focused on the different markets we cover (Brazil, US, LATAM)
  • Take points on key projects ensuring clarity in planning, execution, strategy and objectives
  • Engage in regular routines across projects and ensure flow of communication between local and global teams
  • Support monthly, quarterly and annual planning and reporting
  • Track monthly KPIs and steer actions to maximize results
  • Strive to create and optimize marketing tools within the platform and ensure the best user experience
  • Oversee marketing strategies to increase user retention, new signups and grow potential leads
  • Define PR strategies and efforts to position START by WGSN as a unique business tool platform for small fashion businesses and fashion entrepreneurs
  • Make sure our product proposition is presented correctly throughout all our communications


Your Experience

  • Degree in Marketing or similar field
  • Familiarity with Google AdWords, Google Analytics, Facebook Ads, Instagram Ads and LinkedIn Ads
  • Excellent writing and communication skills
  • Results oriented
  • Multitasker with attention to detail
  • Strong project management skills and communication skills
  • Natural collaboration and bridge-building skills


What We Offer

Our benefits package incorporates what we’re passionate about – unlocking your future, overall well-being and sustainability – whilst giving you control over your benefits.

  • Meal Voucher
  • Health Insurance
  • Life Insurance
  • Transportation voucher or parking
  • Dental Plan


Inclusive Workforce

At Ascential, our goal is to create a culture where individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all Ascential people to feel included and truly empowered to contribute fully to our vision and goals.

Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know so that we can support you.

For more information on our culture, visit



START by WGSN is the starting point for the fashion journey of small businesses and entrepreneurs. We strive to make a difference in thousands of businesses and to be able to contribute to their success and growth by delivering essential tools and the latest trends.



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