Product Marketing Executive

Brand
WGSN
Job function
Marketing
Job type
Perm Full Time
Job location
London
Salary
Competitive market rate salary
Job ref
R6745

Are you an enthusiastic marketer looking for your next opportunity? If yes, please read on. 

At WGSN we have big plans. Our strong, globally recognised brand is looking for a Product Marketing Executive, to join our high-performing Marketing team, based here in London.

 

More about the role 

We are looking for a commercially driven, focused product marketer who is keen to make a business impact globally. We’re continuously developing, and investing in our products to best serve our customers. Whether that’s enhancing our features and functions or launching into new verticals, our focus on delivering industry leading subscription and bespoke solutions is only set to increase. 

Working in partnership with the Product Marketing Manager, you will be responsible for the execution of the product roadmap including the launch of products and entering new markets. You will also own the continued management and refinement of messaging, positioning and sales collateral to drive sales across all products globally. The individual in this role will work across the WGSN Marketing, Product, Design, Content and Sales teams to ensure activities are coordinated and aligned to core commercial goals.

 

Key Responsibilities 

  • Support the Product Marketing Manager to establish and refine target personas, key messaging, value propositions and positioning around products/services in order to attract, engage and retain new and existing customers

  • Develop sales collateral to enable sales teams to maximise conversion of leads and opportunities, including but not limited to: sales decks, one pagers and website copy 

  • Support the development and execution of the product marketing campaign calendar aligned to key Product launches and innovations in the Product Roadmap, working closely with Field and Brand Marketing

  • Report on the effectiveness of product marketing campaigns and collate feedback on the performance of sales enablement assets to improve quality and impact

  • Collate and manage competitor research in partnership with Sales Enablement

 

Your Experience

  • Proven experience in B2B marketing, ideally with Product Marketing focus

  • Strong writing skills and proven experience in creating high impact messaging and copy

  • Commercially minded with the ability to discover insights and opportunities that drive results 

  • Successful management of large stakeholder networks comprised of diverse roles and interests

  • Excellent time-management, organisational and planning skills, with an ability to meet tight deadlines, manage multiple initiatives with attention to detail and accuracy

 

Why choose us?

At Ascential, diversity, equity and inclusion is core to us. We’re a company built around our people - and we’re committed to supporting each and every one of them to be the best they can be. We love having a diverse team of people who bring new ideas and different strengths and perspectives to Ascential. Our employee-led networks, Ascential Pride, Black in Business and EmPower: An Ascential Women's Initiative, help us to create a place where communities and allies can connect and share experiences. In addition, our Early Talent programmes help grow and foster diverse new talent for our sectors. 

We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030. 

Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people. 

We have a truly flexible working environment with a wide range of flexible, hybrid and agile-working arrangements. Conversations about flexible working have always been - and will continue to be - actively encouraged here.

Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including: 

  • 25 days of holiday per year  - with an option to buy/ sell up to 5 days

  • Pension, Life Assurance and Income Protection

  • Flexible benefits platform with options including Private Medical, Dental Insurance, Critical Illness and the Ascential Shares Scheme

  • Employee assistance programme, season ticket loans and cycle to work scheme

  • Volunteering opportunities and charitable giving options

  • Great learning and development opportunities
     

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.

 

About WGSN

We offer insights and inspiration from around the globe. We help our customers stay ahead and informed through trend forecasting and data science. We believe inspiration comes from the monumental and the mundane.

If you’re passionate about fashion and lifestyle this is a great place to be, giving you the opportunity to work with the world's most creative trend experts, designers, editors, account managers, marketers, product developers, customer service experts and much more in a meritocratic, high performance company.

If we inspire you, why not join and inspire us?  Find out more on what our People say