VIP Manager

Retail Week
Job function
Job type
Perm Full Time
Job location
Competitive market rate salary
Job ref

We're looking for a VIP Manager to join our team in London as part of our RWRC Brand. 

The VIP Manager who will be responsible for maintaining VIP relationships across our world-class events and campaigns. The role will be responsible for acquiring and retaining high-value event attendees, building relationships, overseeing personalised acquisition and delivering the highest level of direct customer care.

The relationships and networks developed by the VIP manager will drive the success of our events – improving the quality of our audiences and increasing the inventory for our sponsorship sales. The position is best suited to a self-motivated and confident individual who is happy to work individually and as part of a team.

The ideal candidate will have exceptional interpersonal skills and be driven to develop long term relationships with senior stakeholders. The candidate will develop and execute a VIP strategy that raises awareness of key events, generates desire to attend, ensures attendance and manages onsite experience for the confirmed VIPs. You will also need to be comfortable writing your own copy and collaborating with the other members of the team to share ideas and develop acquisition tactics.

Key Responsibilities

  • Develop, own and manage relationships with VIPs (Global Retail C-Suite and Future Leaders), using these relationships to generate high-calibre event audiences and constantly develop new contacts
  • Develop tactics and ideas to attract new VIP contacts to engage with Retail Week Live, Connect and World Retail Congress.
  • Contact selected individuals by email and by telephone to discuss attendance and securing their participation in various structured networking formats
  • Collaborate with the events team (marketing, operations and sales) to identify key VIP community members, drive event attendance and VIP engagement, as well as assisting with Account-Based Marketing (ABM) for key clients.
  • Work closely with the event sponsors to maximise the participation of their clients in the event

  • Work closely with the team to validate the eligibility of incoming requests for VIP passes
  • Manage the delivery of VIP experience throughout the campaign and on site – creating personalised agendas, networking opportunities, liaising with EAs
  • Demonstrate great interpersonal relationship building and management skills
  • Deliver to clear timelines
  • Meet and greet the VIPs onsite at the events, ensure they are looked after and participate in the proposed networking/social programme.
  • Support VIP Dinners, Breakfast Briefings and Closed-Door Meetings and secure attendance at these functions and formats.

Your Experience

  • Excellent interpersonal and relationship management skills and the ability to network with senior industry figures
  • Time management with an ability to multi-task and attention to detail
  • Enthusiasm and a collaborative mindset
  • The role will focus on events in retail. Experience or knowledge of this sector is ideal but not essential
  • Experience in a corporate B2B events environment
  • Knowledge and experience of diary management and projects involving significant multi-tasking would be advantageous.

What We Offer

Our benefits package incorporates what we’re passionate about – unlocking your future, overall well-being and sustainability – whilst giving you control over your benefits.

  • 25 days of holiday per year – with the option to buy or sell between 1-5 days
  • Great learning and development opportunities
  • Pension, Private Medical and Dental Insurance plans
  • Life Assurance; Income Protection and Critical Illness covers
  • Option to opt into the Ascential Shares Scheme
  • Volunteering opportunities
  • Season ticket loans

We also place great importance on health, lifestyle and wellbeing consistently, and offer flexible benefit packages.

Inclusive Workforce

At Ascential, our goal is to create a culture where individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all Ascential people to feel included and truly empowered to contribute fully to our vision and goals.

Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know so that we can support you.

For more information on our culture, visit

About RWRC

RWRC helps businesses in the commerce sector win in the digital economy. We do this by explaining the impact of the latest developments transforming the sector, by benchmarking the digital performance of commerce companies, connecting like-minded people to build partnerships that unlock growth and inspiring people with new ideas that will drive their digital future. 

Joining us will let you work alongside the most extraordinary individuals in a fast-paced, hard-working, award-winning team. We pride ourselves on having a high level of individual accountability and autonomy, allowing you the flexibility to do your best work.

Want More Info?

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