Established in 2017 and continuously evolving, WGSN’s Sustainability Board is a dedicated steering group of in-house, cross-industry, sustainability ambassadors. They ensure that our research and reporting enable clients to improve their environmental contribution and shift to circular design within the industries we service.
The 20 members include representatives across WGSN; Fashion, Insight, Lifestyle and Interiors, Food and Drink, Beauty, Mindset (consultancy), Marketing, Client Services, Data and Coloro, with a full spectrum of editorial seniority across colour, materials, interiors, retail, fashion, consumer insights, food and drink, marketing, automotive, electronics and beauty.
The group meets on a monthly basis to create internal learning sessions and formulate editorial strategy, working on key initiatives throughout the year to assess areas for improvement.
The aim is simple; we use our position as the industry’s leading trend forecaster to help our clients champion sustainability, highlighting the opportunities and solutions available, sharing insight and data to ensure they adopt, adapt and innovate in a sustainable way. Equipping them with the tools to navigate the many challenges presented by this daunting evolution of all our industries.
Sustainability remains a key focus for consumers and brands, despite the turbulence caused by Covid-19. Indeed, as the climate crisis becomes an emergency, it’s vital that the industries we serve continue to invest and innovate in this area.
WGSN is investing and innovating, our working group will activate key initiatives through 2020 and 2021. These include: an audit of our standards across all verticals, the identification of new content opportunities and information gaps, a Sustainability Bulletin revamp (evolving a much-valued monthly report to ensure information is accessible and actionable for all industries we serve), an internal- and external-facing glossary of key terms to provide a key educational reference for our clients, new hero reports that features in-depth analysis on how our clients can tackle and prioritise sustainability, promoting a more holistic approach to product development, retail and consumption – particularly in the wake of the Coronavirus pandemic and its long-term fiscal impact.