Consumer behaviour

Great product design starts with knowing your customer

WGSN Mindset's Director of Strategic Insights Andrea Bell works with the world's biggest brands to uncover precisely who their consumer is. Andrea explains how WGSN's data and insight helps inform the products that customers will want tomorrow. Learn what's keeping CEOs up at night, and discover why two of this year's biggest talking points - sustainability and emotional intelligence - are so focal in the minds of the world's leading product designers.