Key colours 2023

Colour is everywhere. From the clothes we wear to the cars we drive, trending shades are born out of shifts in the economy, macro-moods, and in this case, a global pandemic. So which colours will customers be attracted to as we move away from restrictions, towards a more liberated future?

Joanne Thomas, Head of Content at Coloro walks us through the hues to watch out for in 2023 in our latest Ascential Experts interview. Understand how key colours are selected each year, the ways in which brands need to lean into or adapt those shades, and why factors such as mental health, nature and digitisation are major influences for trending colour choices. Discover the five intoxicating colour choices for 2023, and the expertise behind them, now.

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