How do brands know what customers will want in years to come? How do they know which products to design next? And how do trends come to fruition? WGSN’s Lisa White has the answers.
Lisa, Director, Lifestyle & Interiors and Creative Director, WGSN, walks through the trend-forecasting process, and shines a light on some of the key trends for 2021 in our latest #AscentialExperts. Discover the ways in which sustainability will be reaching critical mass this year, and where brands need to invest for the long-term, now.