Omnipresent brands

Is a physical brand presence still relevant in the digital world?

Phil Thomas, CEO, Ascential Events and Chairman, Cannes Lions discusses the place of physical events in a digital landscape, and describes the changes undertaken in Cannes Lions to ensure that the festival is still considered the epicentre of the creative communications industry. Learn why he believes that a tribal attitude will keep in-person events prominent, and why the world’s most ambitious brands are investing in physical manifestations.