The pandemic shifted consumer shopping behaviours irrevocably, and the world of digital commerce shows no signs of slowing down. And as more consumers take to their devices every day to snap up the latest deals, the Cyber5 sale season has become more important than ever.
Digital commerce came of age in 2021, and the traditional five day sales period between Thanksgiving and Cyber Monday, Cyber 5, is more prolific than ever. Last year digital commerce sales grew more than 30% in November and December in 2020, thanks to retailers extending the holiday season.
So how can brands stand out from the crowd in this increasingly fierce and competitive market? Xian Wang, VP Retail Insights at Edge by Ascential, tells us just that. Watch our latest episode of Ascential Experts to learn how to navigate the ecommerce extravaganza, how the supply chain issues are impacting brands' strategies, and how to succeed in this new era of retail.