Retail is on the cusp of entering the fifth generation and the next era of its evolution: Retail 5.0. Watch the #AscentialExperts interview to hear Duncan Painter, CEO, Ascential, outline his view on what's next, and what CPGs need to do to adapt.
By 2025, online sales will account for around 40% of CPGs’ total sales and ecommerce will be dominated by a handful of major platforms.
This paper is relevant to any CPG looking to optimise their operations, strategy and marketing spend for a new era of retail. It explores the challenges and opportunities for consumer goods brands in Retail 5.0, and predicts how this next evolution will be dominated by a handful of giant online marketplaces, such as Amazon and Alibaba, who will own the relationship with shoppers.
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In this paper we discuss:
- What is Retail 5.0?
- Winning at capturing the marketplace shopper
- Winning at product innovation and delivery
- Key recommendations for CPGs to be Retail 5.0 ready