WARC Marketer's Toolkit 2020
Planning for 2020 takes a strong vision, founded on even stronger evidence
WARC are here to save the world from ineffective marketing. Their latest launch, the Marketer's Toolkit 2020, is the definitive, evidence-based and practical guide for marketers to plan for the coming year. In our latest interview, David Tiltman, VP, Content, WARC, talks through emerging trends for 2020 and the changing role of the CMO, and explains why the Marketer's Toolkit is an essential guide for marketers wanting to optimise their marketing plans for next year.
Download the Marketer's Toolkit here to understand how the marketing environment is evolving through the lens of STEIP methodology - across society, technology, economy, industry and policy - and gain further insight from across the Ascential family of brands, including Cannes Lions, Edge by Ascential, MediaLink, Money20/20 and WGSN.