In times of volatility, it is even harder to plan for the long term.
The WARC Marketer's Toolkit 2021 exists to help marketers create plans founded on fact-based guidance, not guesswork. David Tiltman, VP, Content, WARC, spoke to our Global Director of Video, Dina ElRayyes about the key challenges facing marketers in 2021 - a year that WARC has predicted to be one of two halves.
Using a survey of over 1,000 marketing practitioners, in-depth interviews with CMOs from the world's biggest brands, and WARC's own proprietary research, the 10th edition of the Marketer's Toolkit is essential reading for marketers, both in brands and agencies. Discover why marketers will need to consider hygiene and wellness well beyond the pandemic itself, whether brands should prioritise spend on product marketing or brand building, and why ecommerce is truly here to stay.