WGSN Beauty

From ingredients to packaging, designing for beauty is a complex process.

We help you create the next generation of beauty products. With long production times, challenges around sustainable resources, and consumers wanting less not more, bringing a beauty product to life is a layered and intricate journey. Clare Varga, Head of WGSN Beauty, sat down with our Chief Content Officer, David Davies to explain why the industry needs a beauty-specific forecasting service now more than ever, what the impact of veganism is on product design, and the trends we can expect from the 2020s.